Who we
are
Media and Corporate Culture
Media and Corporate Culture
Hluma is anything but a traditional agency.
It’s a collective of diversely talented professionals who have each honed their skills through years of experience in various fields. As diverse as these fields may be, our shared passion unites us: to make certain every business and brand we work with is better for it.
BIG ON INTEGRATION
Instead of sticking to one lane, we traverse several. Our solutions are above-the-line, below-the-line, through-the-line, and over the fence (as both media buyers and owners, external brand auditors and internal culture shapers).
BIG ON SMALL
Pared down, nimble and fast, there are no middlemen here. Rather, you’ll find a collective of highly specialised and passionate people – each having honed their skills in their individual fields so that together – we can deliver world-class work on time, within budget, every time.
BIG ON RESULTS
We really value value (that’s not a typo). We believe our values underpin everything we do. And by living them out, and empowering our clients to do likewise, we seek to add real, lasting value too. We thrive on delivering relevant creative solutions and tangible results. Our solutions are always strategic, data-driven and collaboratively created.
BIG ON BETTER
We’re passionate about purpose: doing all we can to make the world (and our country) a better place for our children. That’s why we strive to ensure that every brand and project we put our name to is better for it. As we do – our hope is that we all grow, prosper and thrive.
BIG ON COLLABORATION
We prize perseverance and teamwork. Together, we work smart and hard. We leave our egos (and titles) at the door, roll up our sleeves and do whatever needs to be done to get the job done.
Meet the team
ZIMBINI HILL
Founder, Creative Problem Solver, Genius Connector of Dots and People.
BABALWA NDLWANA
Social Media Manager, Magnate & Fierce Implementer.
JULIE WILLIAMS
Creative Director, Eternal Optimist & Sage Wordsmith.
With her knack for spotting talent and building exceptional teams, Zimbini is the owner and founder of Hluma Media.
Babalwa ensures that the day-to-day roll out and implementation of our campaigns and projects is as seamless as they are smart.
Believing that creativity and sound strategy go hand in hand, Julie always seeks to solve the business problem creatively, not just sell cool, creative concepts.
A gifted entrepreneur with a finance and investor relations background, she is passionate about supporting transformation in every sector. Familiar with industry dynamics with deep exposure to many elements of the marketing and media value chain, her experience includes media planning, buying, distribution, production and strategic evaluation. Through her non-executive roles, she has had vast exposure to public sector entities.
As a leading Influencer herself, she leads all our Social Media content creation and reporting for digital and social media campaigns. Her areas of expertise include account management, brand management, media management, digital and social media marketing, and content creation for social media. Babalwa holds a BA in Integrated Marketing Communication from AAA School of Advertising, having graduated with Honours in 2015.
She has worked as a professional writer for close on two decades. Beginning her career as a copywriter (after graduating from Red & Yellow School of Advertising), Julie cut her teeth at Ogilvy & Mather in Cape Town, winning numerous awards before embarking on a freelance career as a writer and Creative Director. Since then, she has written prolifically, under her own name, as well as for numerous high-profile contributors and brands in publications such as The Sunday Times, Wanted Magazine and Business Day. She has also worked on a number of successful campaigns for brands such as Volkswagen, Audi, Old Mutual, TymeBank, UWC, Sanlam, and MWEB.
SOPHIE
Strategic Brand Specialist Partner
CHANTAL
Art Director, Graphic Designer, Illustrator
CINDY
Traffic, Operations and Production Guru
Sophie Masipa is a strategic branding, marketing and communications expert with a background in research, marketing, planning and project management.
Chantal is a well-rounded graphic designer, art director and illustrator, specialising in brand and product development.
Handling all Traffic and Production, Cindy effortlessly manages multiple Design Departments’ workload and schedules.
Previously, Sophie was the Head of Communications and Media Relations at the Mo Ibrahim Foundation, a research-intensive governance and leadership organisation. She was responsible for all communications aspects for the Foundation’s work in Africa and globally. Sophie has also occupied various brand and marketing positions within Brand South Africa Unilever, Colgate-Palmolive and Nedbank.
A creative who enjoys a good challenge, Chantal has worked on various brands and campaigns ranging from Investec to Delaire Graff Estate. Having begun her career at Struik Publishing, Chantal is also very proficient in book layout and illustrations for books. A lifelong learner, she is constantly looking to acquire new skills and sharpen her existing set.
She is also responsible for all admin functions relevant to ensuring the smooth production of any of our shoots.
Meet the team
ZIMBINI HILL
Founder, Creative Problem Solver, Genius Connector of Dots and People.
With her knack for spotting talent and building exceptional teams, Zimbini is the owner and founder of Hluma Media.
A gifted entrepreneur with a finance and investor relations background, she is passionate about supporting transformation in every sector. Familiar with industry dynamics with deep exposure to many elements of the marketing and media value chain, her experience includes media planning, buying, distribution, production and strategic evaluation. Through her non-executive roles, she has had vast exposure to public sector entities.
BABALWA NDLWANA
Social Media Manager, Magnate & Fierce Implementer.
Babalwa ensures that the day-to-day roll out and implementation of our campaigns and projects is as seamless as they are smart.
As a leading Influencer herself, she leads all our Social Media content creation and reporting for digital and social media campaigns. Her areas of expertise include account management, brand management, media management, digital and social media marketing, and content creation for social media. Babalwa holds a BA in Integrated Marketing Communication from AAA School of Advertising, having graduated with Honours in 2015.
JULIE WILLIAMS
Creative Director, Eternal Optimist & Sage Wordsmith.
Believing that creativity and sound strategy go hand in hand, Julie always seeks to solve the business problem creatively, not just sell cool, creative concepts.
She has worked as a professional writer for close on two decades. Beginning her career as a copywriter (after graduating from Red & Yellow School of Advertising), Julie cut her teeth at Ogilvy & Mather in Cape Town, winning numerous awards before embarking on a freelance career as a writer and Creative Director. Since then, she has written prolifically, under her own name, as well as for numerous high-profile contributors and brands in publications such as The Sunday Times, Wanted Magazine and Business Day. She has also worked on a number of successful campaigns for brands such as Volkswagen, Audi, Old Mutual, TymeBank, UWC, Sanlam, and MWEB.
SOPHIE
Strategic Brand Specialist Partner
Sophie Masipa is a strategic branding, marketing and communications expert with a background in research, marketing, planning and project management.
Previously, Sophie was the Head of Communications and Media Relations at the Mo Ibrahim Foundation, a research-intensive governance and leadership organisation. She was responsible for all communications aspects for the Foundation’s work in Africa and globally. Sophie has also occupied various brand and marketing positions within Brand South Africa Unilever, Colgate-Palmolive and Nedbank.
CHANTAL
Art Director, Graphic Designer, Illustrator
Chantal is a well-rounded graphic designer, art director and illustrator, specialising in brand and product development.
A creative who enjoys a good challenge, Chantal has worked on various brands and campaigns ranging from Investec to Delaire Graff Estate. Having begun her career at Struik Publishing, Chantal is also very proficient in book layout and illustrations for books. A lifelong learner, she is constantly looking to acquire new skills and sharpen her existing set.
CINDY
Traffic, Operations and Production Guru
Handling all Traffic and Production, Cindy effortlessly manages multiple Design Departments’ workload and schedules.
She is also responsible for all admin functions relevant to ensuring the smooth production of any of our shoots.